> For the complete documentation index, see [llms.txt](https://sweep-n-flip.gitbook.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://sweep-n-flip.gitbook.io/documentation/sweep-n-flip-or-amm/motivation.md).

# Motivation

The NFT market and its technologies are rapidly evolving after the great DeFi Summer and the consequent NFT Summer. Different pricing theses and speculative behaviors have designed how the market will, or can be established in the long run.

One of the greatest narratives and that can be easily perceived is related to speculative potential over NFT Collections. Which is culminating in high volume and understandable pricing attracting even more people and traditional brands to explore those opportunities.

This NFT Collection structure is modeling marketplaces' UX and opening space to the creation of different DeFi/NFT and Financials technologies based or not on traditional ones.

Although we are facing uncountable solutions being created, the NFT liquidity is still being weak in the majority of the cases and this compromises the growth of this entire market. As we can see, the majority of the trading volume is running on listings marketplaces with buy and sell limit orders.

Looking at that and comparing with the impact that AMM brought to the DeFi market in the past, we are bringing a similar solution but now focused on NFT Collections making them a safe liquidity environment for participants to be there and allowing other complex protocols existing on top of that liquidity.


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